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Media and Tour Group Information

Here at Bronner's CHRISTmas Wonderland, the world's largest Christmas store, we celebrate the joy of the season 361 days a year! Guests of all ages are invited to Bronner's to enjoy the sites and sounds of Christmas year-round! Over 2 million visitors are welcomed annually, including 2,000 group tours.
Group Tour InfoMedia Story Ideas

Coupons for a free ornament with a $30 purchase are available for your group.
Free Gift Coupons


Lori Libka
Phone: 1-989-652-9931 ext. 442
Email: media@bronner.com
Office Hours: Monday - Friday 9:00 am - 5:30 pm EST


Wendy Taylor
1-989-652-9931 ext. 423
Fax: 1-989-652-3466
Email: groups@bronner.com
Office Hours: Monday - Friday 9:00 am - 5:00 pm EST

Mail To: Bronner's Group Tours
P.O. Box 176 - 25 Christmas Lane
Frankenmuth, MI 48734-0176 U.S.A.

GROUP TOUR INFO Member of Circle Michigan since 1982

Reservations are not required for tour groups, but advanced notice is appreciated for groups of 40 or more who would like to watch one of our DVD presentations in the program center. These are shown daily free of charge. A merchandise or snack coupon for escort and driver are available upon registration at the information booth.

The recommended time for shopping is 2 to 2.5 hours. Upon request, brochures, videos, and coupons are available.

Shipping services are available for items purchased at Bronner's.

Hungry? Season's Eatings snack area is available for light refreshments. For more information, please call for group information. Vending machines are also available in the lobbies.

To help us serve you better, please email us with any suggestions or comments from your group tour.

Please note: Strollers and wheelchairs are available (there are no electric scooters, but feel free to bring your own). Sorry, but due to health department regulations with our snack area, pets are not allowed in the store (service animals welcome).

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