Bronner's Trivia


  • Wally Bronner originated BRONNER’S CHRISTmas WONDERLAND in 1945.
  • Bronner’s is owned and managed by Bronner family members.
  • Bronner's three original salesrooms were the Main Salesroom (1954), Tannenbaum Shop (1966), and Bavarian Corner (1971).
  • The present Bronner building opened June 8, 1977.
  • Building expansions followed in 1991, 2000, 2002, and 2003.
  • In 1992, with Austria's permission, Bronner's erected a replica of the Oberndorf (Salzburg), Austria, Silent Night Memorial Chapel in tribute to the Christmas hymn "Silent Night" and in thankfulness to God.
  • Bronner's motto is: "Enjoy CHRISTmas, it's HIS Birthday; Enjoy LIFE, it's HIS Way"


  • Bronner's is the world's largest Christmas store, covering 2.2 acres (1.7 football fields) of shopping.
  • Beautifully landscaped grounds cover 27 acres, with 7.35 acres (5.5 football fields) of building in Bronner's entire complex.
  • Bronner's exclusive, life-sized, fiberglass Nativity set is molded locally and painted by Bronner's airbrush artist.
  • Three giant outdoor Santas tower 17 feet, and the lofty snowman is 15 feet.
  • Bronner's parking lot accommodates 1,470 parking spots.
  • Bronner's electrical bill averages $650 per day.
  • Approximately 100,000 lights illuminate Bronner's ½-mile long Christmas Lane every evening from dusk until midnight.


  • Bronner's features over 50,000 trims and gifts for all seasons, reasons, and budgets.
  • Many of Bronner's items sell for under $10, and two-thirds sell for under $20.
  • Over 550 styles of Nativity scenes are available.
  • Decorations and gifts from 25 nations are displayed.
  • Bronner staff personalize 600,000 ornaments annually.
  • Approximately 50% of the glass ornaments sold are Bronner's own designs, handcrafted by global artisans exclusively for Bronner's.
  • "Merry Christmas" ornaments in more than 40 languages are among the 8,000 styles of ornaments available.
  • Each year Bronner's guests purchase more than 2 million ornaments and over 125,000 light sets (approximately 485 miles of light cords).
  • More than 300 decorated trees are displayed in Bronner's salesroom.
  • Each decorated tree at Bronner's includes a Nativity ornament.


  • Bronner's program center invites guests to view collectible, Nativity, ornament and business-memorabilia collections. Video presentations about the store, Silent Night Memorial Chapel and late originator Wally Bronner are shown daily.


  • Over two million guests visit annually from throughout the world, including 2,000 motorcoach groups.
  • The weekend after Thanksgiving is Bronner's busiest of the year with as many as 50,000 guests.


  • Bronner's received the first-ever international Golden Santa Claus award in 1986 and the National Ornaments and Electric Lights ChristmasAssociation (NOEL) Retailer of the Year Award in 1981 and 2001.
  • The Automobile Club of Michigan (AAA) listed Bronner's among the top 10 man-made attractions in the state. AAA-Chicago Motor Club listed Bronner's as a "Travel Treasure." The governor of Michigan designated Bronner's as an "Embassy for Michigan Tourism" in 1976.
  • In addition, Bronner's has received over 100 national, state, and regional awards. The Bronner family feels that every award focuses on the Bronner team members who helped make the recognition possible.


  • In peak season, Bronner's employs over 700 staff members.
  • Movie star John Wayne ordered a Santa suit from Bronner's by telephone on December 15, 1976.
  • Beamer the Bronner Star was born in 1999.
  • Bronner's has more than 60 billboards - the most distant is on I-75 near Ocala, Florida, north of Disney World.
  • Annually, Bronner's distributes over 1 million Christian tracts - one is inserted in each package and piece of mail leaving Bronner's.
  • Nearly 3 million Bronner's Christmas Favorites catalogs are distributed annually. Bronner's ships over 200,000 packages each year around the globe. The call center, catalog and website fulfillment are all in-house handled.
  • As many as 25,000 children visit Santa seasonally from the day after Thanksgiving through December 24.