Beamer The Bronner Star
A STAR IS BORN!
Beamer® was just a twinkle in the eyes of Bronner's promotions department before his birth at BRONNER'S CHRISTmas WONDERLAND in early 1999. He was developed in conjunction with the making of the video, "Christmas Dreams Come True at Bronner's."
Bronner's promotions team wanted to develop a mascot or character who would represent both the religious and toyland themes of Christmas. A star was the perfect choice!
Staff artist Connie Larsen developed Beamer's® shape and features. He was animated for three scenes in the video in which design team member Jennifer Mays gave the little star his friendly, pixie-like voice. Beamer® has since become a favorite for Bronner's new product lines and billboards. Look for him throughout the store!
There's nothing nebulous about Beamer's® personality. With a sunny disposition, radiant smile, and twinkling eyes, he's a real dreamer who someday hopes to appear on the walk of stars. This knowledgeable guy is a guest reporter for the Indianapolis Star and columnist with Aviation Week and Space Technology. Beamer® really enjoys an evening out to see a five-star movie or an extended weekend at a five-star hotel with his cousins: Shimmer, Dimmer, Glimmer, and Trimmer. Yet he's a real down-to-earth guy who volunteers to make a difference.
BEAMER'S FAVORITE THINGS