Untitled Document

Suggested Story Ideas  

  • It's a real challenge to project trends and buy for Christmas in January. How do Bronner's buyers do it?

  • Is Santa a part of your Christmas celebration? How he fits into the celebration of Christ's birth at Bronner's.

  • It's more than packing peanuts. How Bronner's ships thousands of packages out daily during the busy fall/holiday season.

  • How Bronner's commercial sales team meets the decor needs of movie studios.

  • Decorating Frankenmuth for the holidays.

  • How does Bronner's sparkle department keep everything at Bronner's so clean?

  • CEO Wayne Bronner is the man behind the camera at Bronner's, shooting photos for Bronner's catalog and postcards.

  • Bronner's advertises on over 60 billboards. How do they select billboard locations and artwork?

  • What is Bronner's looking for when purchasing from a small, cottage industry?

  • Why do so many retirees end up working at Bronner's? And why do so many of our own retirees come back to help in the busy season?

  • What are Bronner's secrets to building a staff known for excellent customer service?

  • Thanksgiving weekend at Bronner's. Why people brave the crowds to come.

  • Bronner's uniforms have changed over the decades. How and why they have changed.

  • The family factor at Bronner's. Why do so many children of employees come here to work? So many husband-wife teams?

  • How does Bronner's inventory over 50,000 items in just 1½ days?

  • How many thousands of feet does Bronner's average Saturday shopper cover?

  • Bronner's tour group connection. What are they looking for at Bronner's?

  • What items are actually made at Bronner's?

  • There's no charge to view the Silent Night Memorial Chapel located on Bronner's grounds. What caused Wally Bronner to want to replicate Oberndorf, Austria's original chapel?

  • How does Bronner's catalog team decide which items from the store's 50,000-plus inventory should go in the annual 64-page catalog? What makes an item a catalog bestseller?

  • Meet the married couples whose love budded and blossomed as they met and worked at Bronner's.