Suggested Story Ideas
It's a real challenge to project trends and buy for Christmas in January. How do Bronner's buyers do it?
Is Santa a part of your Christmas celebration? How he fits into the celebration of Christ's birth at Bronner's.
It's more than packing peanuts. How Bronner's ships thousands of packages out daily during the busy fall/holiday season.
How Bronner's commercial sales team meets the decor needs of movie studios.
Decorating Frankenmuth for the holidays.
How does Bronner's sparkle department keep everything at Bronner's so clean?
CEO Wayne Bronner is the man behind the camera at Bronner's, shooting photos for Bronner's catalog and postcards.
Bronner's advertises on over 60 billboards. How do they select billboard locations and artwork?
What is Bronner's looking for when purchasing from a small, cottage industry?
Why do so many retirees end up working at Bronner's? And why do so many of our own retirees come back to help in the busy season?
What are Bronner's secrets to building a staff known for excellent customer service?
Thanksgiving weekend at Bronner's. Why people brave the crowds to come.
Bronner's uniforms have changed over the decades. How and why they have changed.
The family factor at Bronner's. Why do so many children of employees come here to work? So many husband-wife teams?
How does Bronner's inventory over 50,000 items in just 1½ days?
How many thousands of feet does Bronner's average Saturday shopper cover?
Bronner's tour group connection. What are they looking for at Bronner's?
What items are actually made at Bronner's?
There's no charge to view the Silent Night Memorial Chapel located on Bronner's grounds. What caused Wally Bronner to want to replicate Oberndorf, Austria's original chapel?
How does Bronner's catalog team decide which items from the store's 50,000-plus inventory should go in the annual 64-page catalog? What makes an item a catalog bestseller?
Meet the married couples whose love budded and blossomed as they met and worked at Bronner's.